I am attending a great workshop on Internet Marketing today. As a business I am interested in improving my place on the Internet. So far in the workshop we have looked at the evolution of marketing from radio to TV to the Internet. We also talked about how the Internet is changing how we see advertising.
As a group, we are watching less TV and going online more. So advertising has to involve an Internet strategy also. This media can not be ignored. If you ignore this change, you will do it at your peril.
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